Dissertation

Are smarter people more procedure invariant? An online experiment investigating the eff ects of cognitive ability on preference reversal

June 2011
University of Nottingham
Abstract In the preference reversal literature, models of stochastic choice and error are increasingly endorsed as explanations of the phenomenon. In this paper, I document an online experiment examining whether there exists the negative link between cognitive ability and observation of preference reversal that an error-led approach may imply. I find that cognitive ability has no effect on whether subjects exhibit PR or not, but that when subjects do so, the extent of reversal is strongly and negatively linked to cognitive ability. I find that part of this effect is caused by increased simple error making amongst lower cognitive ability subjects, but argue that further research is needed to establish the full nature of the association, incorporating more detailed notions of error and cognitive ability.

Keywords: preference reversal, cognitive ability, errors, decision making, risky choice
JEL classification: C90, D01, D81

Full text PDF
Appendices Core dataset:
Excel
CSV

Full dataset:
Excel
CSV
Data are anonymous and presented in a random order.

Instructions/screenshots/parameters:
PDF

Beginners’ guide and explanation
See ‘Preference reversal: a primer’ blog post

License Licensed under Creative Commons Attibution-NonCommercial 3.0.